Childhood Obesity Prevention – Looney Tunes (Durant)
About 9million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation. Overweight children are at far greater risk of developing some chronic diseases, and in addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being. As part of First Lady Michelle Obamas LetsMove initiative, a couple of complimentary advertising efforts demostrate the importance of eating healthy and being physically active, crucial elements to reversing the trend of childhood obesity.